Selling Easter Bunnies.

Rabbits are a novelty of Easter. When you think Easter you think rabbits. You think how cool would it be to get a bunny for Easter. The thought does not often go past "cool..." for the vast majority of impulse buyers.

What is an impulse buyer? They are the people who buy something because they want it then and there. They don't give any thought to how long it's going to live, or how much it's going to cost in the long run, or how much time they're going to have to devote to a pet. Once they learn there is work involved a short few weeks later they're selling the animal because they no longer have the "time" or "money" to care for it.

Most people interested in buying rabbits for Easter are impulse buyers. Those who really want a rabbit for a pet won't mind waiting a week or two to get the rabbit.

This is why in the weeks following Easter there are so many rabbits being listed for sale on classified websites, or on shelter websites. Someone bought a novelty pet and the novelty wore off.

This is why I do not sell rabbits during the time before and after Easter. Unless it's to another breeder I know personally. When I do sell pets they're going to people who have done their research into owning a rabbit and are aware how long they're going to live and how much work they are. They've also completed my pet owner survey. People who are unlikely to dump the animal on someone else when they get bored of it.